Privacy Policy
This Privacy Policy has been prepared by Landmark Homes for their required site
(herein known as “Landmark Homes”, “we”, “us”, “our”) and sets out the way Landmark
Homes collects, discloses, use, and otherwise manages personal information.
The Privacy Policy also describes the privacy practices on the Landmark Homes required site website
(the “website”, the “site”, or the “websites”) and through other interactions with
consumers.
Collection and Use of Personal Information
Guest Registry: When you visit one of our sales centres and complete a guest
registry form, we collect contact information such as your first and last name,
mailing address, email address, and mobile, work or home phone numbers. You may
also choose to provide optional additional information such as your current housing
situation, your reasons for moving, your desired housing characteristics, family
status, age group, number of adults and children and your annual household income.
We use the information provided on the Guest Registry form to better understand
your needs, assist you in finding a suitable home and to send you personalised communications
about Landmark Homes, products and services. We also use this information on an
aggregate basis to better understand our customers and to improve our product and
service offerings.
Buying a Home: When you complete and Agreement of Purchase and Sale for a
residential property through Landmark Homes at any of our developments, we will
collect the information you provided on the Agreement including the first and name
and contact information (such as telephone numbers and mailing address) for the
purchasers, including the property description, and purchase amount. We utilize
this information for the purposes of facilitating the residential property transaction.
Additionally, we will collect pertinent information to verify the identity of each
purchaser (such as a valid government-issued piece of identification) as well as
a personal cheque for deposit purposes.
Warranty Registration & Requests: We collect certain personal information, including
your name, email address, mailing address, telephone numbers and property closing
date when you register for a new home warranty plan in your respective and applicable
province or when you make a warranty customer care request. This information will
be used to complete the warranty registration and to fulfill your warranty request.
Website Registration: In order to obtain access to information regarding
products and services on any password-protected areas of our websites, we may request
certain personal information such as your name, telephone number, mailing address,
email address and the corresponding password that you have selected. We use this
information to provide and administer your online account or service your request.
Marketing Communications: When you complete and submit a guest registration
form, or otherwise sign-up to receive information regarding our Landmark Home developments
or related products and services, we collect your contact information such as your
name, phone numbers, mailing addresses and email address. We will use this information
to send you communications based on your expressed interests by mail, email or telephone.
You may opt-out of receiving all future marketing and promotional communications
at any time by clicking on the unsubscribe link included in our email communications,
or by contacting us with the credentials noted at the bottom of this Privacy Policy.
Survey and Customer Research: We may offer you the opportunity to participate
in one of our surveys or other customer research. We may collect certain personal
information such as your name and email address. The information obtained through
our surveys and customer research is used in an aggregated, non-personally identifiable
form to help us understand our customers and to enhance our product and service
offerings.
Customer Service: Any time that you contact us with a comment, complaint
or a question, you may be asked for information to help us identify yourself (such
as your name, address, and your telephone number) along with additional information
we may need to help us promptly answer your question or respond to your comment
or (for example, lot number, warranty enrollment number, etc.). We may retain this
information to assist you in the future and to improve our customer service and
product and service offerings. We may additionally use personal information to establish
and manage our relationship with you and provide quality customer service.
Employment: In connection with a job application or related inquiry, you
may provide us with certain personal information about yourself (such as that contained
in a resume, cover letter, or similar employment-related materials). This information
will be used for the purpose of processing and responding to your application for
current and future career opportunities.
How We May Share Personal Information:
Disclosure and Sharing of Your Personal Information: We will not disclose, rent, trade, sell or otherwise transfer your personal information without your consent, except as otherwise outlined herein. To the extent permitted by law, your Personal Information that we collect may be shared with the following categories of third parties:
Disclosure and Sharing of Your Personal Information
We will not disclose, rent, trade, sell or otherwise transfer your personal information
without your consent, except as otherwise outlined herein.
Service Providers:
Your personal information may be shared with (or otherwise made available) to our affiliates and other third parties who provide services on our behalf. For example, we use service providers to provide services such as maintaining our Website, hosting our job application form, providing services related to our Website, collecting and analyzing customer satisfaction data, and sending electronic mail or other functions related to our business and services. Our service providers are given the information they need to perform their designated functions and are not generally authorized to use or disclose personal information for their own marketing or other purposes. However, service providers that send, administer or analyze customer surveys are permitted to use, transfer, disclose and sell aggregated and de-identified information for their own purposes, provided that they take steps to ensure that individual customers cannot be identified through the use of that data
Our service providers are given only the information they need to perform designated
functions, and are not authorized under any circumstances to disclose personal information
for their own marketing purposes.
Your personal information may be maintained and processed by us, our affiliations
and other third-party service providers in Canada, the US or other foreign jurisdictions.
In the event that personal information is transferred to other foreign jurisdictions,
it will be subject to the laws of that country and may be disclosed to or accessed
by their respective courts of law (or related parties), local law enforcement and
governmental authorities in accordance to their laws.
You have the opportunity to “opt-out” of having this personal information shared for marketing purposes with third parties at any time. You may opt-out or change your previous election by sending a request using any of the methods set forth in the Contact Us section below. If you do not wish to be contacted by our affiliated companies about products and services they make available to our homebuyers including mortgage financing, insurance, and settlement/closing services, you may change your election by sending a request using any of the methods set forth in the Contact Us section below.
Legal/Compliance: Landmark Homes, its affiliates, sister companies and its
Canadian or foreign service providers may provide your personal information in response
to a search warrant or other legally valid order or inquiry to another organization
for the purposes of investigating any breaches of an agreement, violation of a law
or detecting, preventing or suppressing fraud, or as otherwise permitted or required
by applicable Canadian or other foreign laws. Your personal information may also
be disclosed where necessary for the establishment, exercise or defense of legal
claims and to prevent or investigate loss or harm to persons or property.
Sale of Business: Personal information may be provided to third parties in
connection with a prospective or completed business transaction, including a sale
or merger (including transfers made as part of bankruptcy proceedings or insolvency)
involving all or a part of Landmark Homes or as a part of a corporate reorganization
or stock sale or additional or other changes in corporate control.
Information About our Website
Visiting our Website
We and/or our service providers collect IP (Internet protocol) addresses from all
visitors to the Website and other related information such as page requests, browser
type, operating system and average time spent on our Website. This information
is used to help us understand our Website activity, and to monitor and improve the
Website.
Facebook and Google Login
Data collected from website users includes:
- First and Last Name
- Email
- Facebook/Google Profile Image
The data collected is utilized to improve user experience through website activity to provide user with a more relevant digital experience, for example: seeing more relevant ads to their preference, and to allow users to save favourited floor plans and spec homes, and make saved preferences accessible across devices.
Request for Deletion of personal information: You may request that we delete your personal information from our data base at any time by contacting us via email at hello@landmarkhomes.ca.
Cookies, Tracking Tags & Web Beacons
We utilize cookies on the sections of our site in which you are prompted to log in
or have boxes which are customizable. In the event that you have registered on our
site, these cookies will allow us to identify who you are and which browser you
are using and will allow us to recognize that you have previously visited the site
and it is may be necessary to access your account information (which is automatically
stored on our computers) in an effort to personalize services and deliver products.
Cookies provide us and our service providers with information pertaining to your
utilization of our site (for example, which sections of the site you have frequented)
that will then be used to personalize our site in accordance with your designated
interests and preferences.
Our site is not designed to respond to ‘do not track’ signals that are received from
browsers.
Our site uses a technology called ’web beacons’ and ‘tracking tags’. These systems
allow us to understand which pages you frequent on our site. Tracer tags like these
are utilized to help us learn how we can tailor and optimize our website for yourself
and other site visitors.
Internet–Based Advertising
You may find our advertisements on other websites through the usage of our third
parties, such as Facebook. These companies may additionally use web beacons, tracer
tags, cookies to report understand certain information surrounding your visits to
our site and other sites you visit and/or interact to ads, in order to measure the
effectiveness of our marketing campaigns and to deliver the appropriate ads which
are relevant to you on and off our website.
If you would like to learn additional information about the collection and use of information by third
parties for behavioural purpose. Additionally, if you would like to opt-out of certain
third-party cookies or selection what online advertisements you choose to receive,
you may do so by visiting the Digital Advertising Alliance of Canada website.
Analytics
We may use a third party such as Google Analytics to help us gather and analyze information
about the areas that you visit on our Website. Such third parties may use technologies
such as cookies, web server logs and web beacons. We use this information to evaluate
and improve the customer experience and the convenience of our Website, and to help
us evaluate some of the specific information related to your Website visits. For
more information, see "How Google uses data when you use our partners' sites or
apps".
Facebook Advertisement
Facebook offers advertising that targets users based on designed audiences and specific
objectives. Facebook collects this data based on provided and approved user parameters.
Alternatively, ads may target you based off of data from your browser through the
utilization of algorithms. Facebook may use the collected data to contextualize
and personalize the ads of its own advertising network.
You can opt-out of ads by going to your Facebook profile, selecting settings, ad,
and then making modification in the Ad settings (Ads based on data from partners)
by selecting ‘Not Allowed.’
Social Media
This site may offer you with the opportunity to engage with our content on or through
third-party social networking sites, applications or plug-ins. When you engage with
our content on or through third-party operated social networking websites, applications
or plug-ins, you may allow us to have access to certain information that is associated
with your social media accounts (Username, email, name, gender, profile picture)
to deliver the content or as a part of the operation of the website, application
or plug-in. When you provide information from your social media account, we may
utilize this information to personalize your experience on our site and on the third-party
social networking websites, applications or plug-ins and to provide you with other
services or products you may request.
Third Party Links
Our site may contain links to other sites that are not owned or operated by us, this
includes social media websites. The links to our website may be featured on third
party websites on which we advertise on. Except as you provided herein, we will
not under any circumstances provide any of your personal information to these third
parties without your explicit consent. These links are provided to third party websites
as a convenience to you as the site user. Links are not intended to act as an endorsement
of or a referral to the linked sites. These linked sites have independent and separate
privacy statements, terms of use and notices which we advise you to read very carefully.
We do not have any control over these websites, and as such, have no liability or
responsible for the manner in which these organizations that operate these linked
websites may use, disclose, collect, secure or otherwise treat your personal information.
Retention and Safeguards
We have applied reasonable administrative, technical and physical measures in an
effort to protect the personal information in our custody and control against loss,
theft and unauthorized access including the usage, modification and disclosure of
information. We restrict access to your personal information on a need to know basis
to employees and authorized service providers who need access in order to fulfill
their job requirements.
Your online access to your personal information may be protected with a password
that you have selected. We strongly discourage you from disclosing or sharing your
password with anyone. We will never prompt you for your password via any unsolicited
communication (such as letters, phone calls or email messages).
Our personal information retention processes are meant to retain personal information
of our customers for no longer than necessary for the purposes stated above or to
otherwise adhere to legal parameters.
Access to Your Personal Information
You retain the right to access, update and correct inaccuracies in your personal
information that we have in our custody and control. This is subject to personal
exceptions as prescribed by the law.
You may request access to update, modify and correct inaccuracies in personal information
that have in our possession or control by emailing, writing us, or calling us through
the contact information as noted below.
We may in turn request certain information for verification purposes in order to
properly identify you as the appropriate person seeking access to their personal
information records.
Your Choices and Access Rights
You may have the right under applicable law to make certain requests about the personal information we collect or maintain about you, and who we disclose it to. This may include the following:
Request for Disclosure of use. You may have the right under applicable law to request a copy of the following:
(1) The categories of personal information we collected about you;
(2) The categories of sources from which the personal information is collected;
(3) The business or commercial purpose for collecting or selling the personal information (if applicable);
(4) The categories of third parties with whom we share personal information; and
(5) The specific pieces of personal information we have collected about you.
Request for Deletion of personal information. You may have the right under applicable law to request that we delete your personal information (or correct inaccuracies). Note that deletion requests are subject to certain limitations, for example, we may retain personal information as permitted by law, such as for recordkeeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.
Request Not to Disclose Personal Information. We will not disclose your personal information to third parties if we have received and processed a request from you not to do so. To submit such a request, please contact us by emailing hello@landmarkhomes.ca. Please note that we may continue to share your personal information with our affiliates, service providers, for essential purposes described above and other such circumstances.
Request for Information Regarding Foreign Service Providers. If you are located in Canada, you may contact our General Counsel as described below under “Contact Us”, to obtain written information about our policies and practices with respect to service providers (including affiliates) outside Canada, or to ask questions about the collection, use, disclosure or storage of personal information by such service providers and affiliates outside Canada.
To exercise any of these rights, please contact us by using any of the methods set forth in the Contact Us section below. We will respond as required by applicable law and as otherwise deemed appropriate in our reasonable discretion under the circumstances.
Changes to the Privacy Policy
This privacy policy may be updated periodically to reflect changes to our personal
information practices in accordance with the law. We will post the updated Privacy
Policy on our website; your personal information will always be treated in accordance
to what is noted within the Privacy Policy in place at the time your personal information
was collected, unless you otherwise consent.
Contact Us
If you have any questions about this Privacy Policy, please contact us via the following:
Email: hello@landmarkhomes.ca
Phone: 780-436-5959
Mail: #202, 1103 95 Street SW, Edmonton, AB TX6 0P8